“I wanted to create a product that can fulfill the needs of a parent.”

Solid Mama was founded by Eve, a mother who has 3 children. After years of babysitting, she realised the challenges parents faced when it came to feeding their children while also learning the adverse effects of poor diet.

She was eager to make a difference to the future diet and lifestyle of adorable little people. She set out to explore what was on offer in the baby food space and found a combination of excessively sweetened, watered down pouches of food which had been sitting on the shelf longer than baby had been alive. How did they survive with supposedly no preservatives? The answer – heat treatment! The side effect – Destroying many of the nutrients! 

The first ever Baby Food Powder

It is often those first stages of solids where parents need most help. They are sleep deprived, still navigating the whole newborn thing and then BOOM! You have to introduce solids. Eve came up with a concept similar to that which many parents had been doing at home for decades. The concept is much like a bottle of powder with small portions of single flavours.

This meant parents could try the flavours one at a time and then mix to create different combos. The key benefit being the ability to watch for any allergies or adverse reactions and identify the cause immediately. Plus, the small portions could save parents endless hours of peeling, chopping, steaming and pureeing. Essentially, she created a product which is as if parents had made it at home themselves. Just minus the mess and the hassle.